What Is Breadcrumb Schema?
Breadcrumb schema helps search engines understand your site’s hierarchy and navigation path. It displays clickable links (breadcrumbs) in search results, showing users where they are within your website structure.
Example:
Home > Blog > SEO Guides > Breadcrumb Schema Explained
Why It Matters
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Improves SEO clarity — search engines understand how your pages connect.
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Boosts click-through rate — users can navigate directly from search results.
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Enhances AI search comprehension — structured data makes content easier to map.
How It Works
Breadcrumb schema uses the BreadcrumbList type with ListItem elements that represent each level.
Each breadcrumb includes:
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position (order in hierarchy)
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name (page title)
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item (URL)
Example JSON-LD
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